You see, the company was a co-manufacturer to major supermarket retailers. So, the existence of the entire company rested on labelling and compliance. And on my shoulders…
Then it hit me… I realised I needed to create a workflow and checklists so I only did each task once and knew it was accurate. Because I simply didn’t have time to do things more than once or make mistakes… I was already working every night to meet design and print deadlines.
So, I got to work… Late into the night, I’d sit in front of the glow of my laptop screen
trying to decode the Food Standards Code.
Stressed, confused, out of answers… Many times, I just wanted to give up completely. It really felt like food laws were against me (and all small food companies!). Maybe only big companies with millions who could launch new products…
But then, over time, I discovered how to navigate food laws, understand the jargon and find the websites and user guides to believe. Little by little, it all started coming together, until finally I had it…
...a formula and simple workflow that makes creating and reviewing product labels dead simple.